Ketamine Therapy Marketing: Success Stories & Strategies | Journey Clinical

How Three New York Therapists Transformed Their Practice By Offering Ketamine-Assisted Psychotherapy

Journey Clinical

• December 27, 2024

One of our most popular sessions from JourneyCon2024 was our “Marketing Your Ketamine-Assisted Psychotherapy Practice” expert panel. Journey Clinical Co-founder and CEO Jonathan Sabbagh spoke with 3 expert Ketamine-Assisted Psychotherapy (KAP) providers based in New York to discuss how they structure their practices around KAP, market their KAP offerings to potential clients, and how they embed accessibility into their work without disregarding their finances.

Thank you to our 3 incredible panelists for this insightful and important discussion:

Each of their stories highlights how KAP has empowered them to deepen client care while achieving both personal and professional growth. In case you weren’t able to join us, we’ve gathered some of the biggest insights from the discussion below.

How Erica P. Sandoval, LCSW, Developed Her Niche as a Ketamine-Assisted Psychotherapy Provider

Erica Priscilla Sandoval, LCSW, is a Journey Clinical Ketamine-Assisted Psychotherapy (KAP) provider based in New York City and Queens. She is the founder of Sandoval CoLab, a mental health group practice with 50 Latina therapists and 4 holistic practitioners that has offered psychedelic group therapy and individual therapy for the past 2 years. You can connect with her through her practice’s website.

Erica’s Schedule

Since joining Journey Clinical 2 years ago, Erica shared that she now works primarily with Ketamine-Assisted Psychotherapy (KAP) clients, a move that has not only enriched her offerings but significantly impacted her revenue: “I’m the only KAP provider in my practice, and I ebb and flow between 100 patients. I do 4 individual KAP sessions a week, with a group KAP session every quarter.

Also, I focus on retreats as a more affordable and accessible option. I’m grateful to work in a very beautiful yoga studio. When clients step into the space, they immediately begin to relax and center themselves. Many times, my clients are afraid of trying something new, so we introduce them to the space, our sound healers, and incorporate a lot of holistic practices.”

Accessibility-Conscious Pricing for KAP

Erica emphasizes accessibility for her clients by offering flexible treatment and payment plans: “I’m really proud of the way that my practice makes treatment accessible and affordable for our clients. We center our work with BIPOC communities and it’s really difficult for us to destigmatize KAP within those communities. To address this, I’m always very transparent about the details – including costs. Group work is incredible because the cost can be much lower for the amount of hours of therapy that I provide.’

Erica added: "To accommodate clients who may not be able to afford my normal rates, I may offer alternatives, such as talking to them about group KAP or creating a customized package with a lower price for them.

It works for our clients because they know that we’re meeting them where they are.”

Impact on Revenue

Erica shared that even with flexible pricing for some of her clients, KAP has been transformative for Erica’s business model and revenue: “It’s been amazing and I’m very grateful for that.

Erica spoke about how, since most of her revenue has come from working with KAP clients, she has been able to save money from her group practice and invest it in other resources.”

Marketing Her KAP Practice and Introducing KAP to Clients

Erica found an increase in referrals when she put more time into marketing herself as a KAP provider and encouraged other therapists to do the same: “I find it interesting that when you’re discussing KAP with potential clients, they may be interested but are not yet ready to speak about it due to shame. I encourage therapists to normalize KAP in their practice.”

How Natasha Camille, LCSW, Created a Thriving Private Practice Founded on Accessibility

Natasha Camille, LCSW, is licensed in both New York and New Jersey and founded Wildest Dreams Therapy as a private practice. They mostly support LGBTQ+ and BIPOC individuals in their work and have been a Journey Clinical KAP provider since January 2023. You can connect with them through their website.

Natasha’s Schedule

Natasha shared that after integrating KAP into their practice last year, they now facilitate about 2-3 KAP sessions with clients each week: “I feel like Journey Clinical has opened up the possibilities that I’m able to offer to my clients and has brought new clients as well that are specifically interested in Ketamine-Assisted Psychotherapy.”

Accessibility-Conscious Pricing

Similar to Erica, Natasha has significantly enhanced their ability to support clients and align their business model with their values of accessibility and equity: “Prioritizing accessibility is something that is extremely important to me.

I’m able to offer pro-bono services that way as well, just by charging clients what they can afford. It’s definitely made my practice earn a lot more, and I’m able to do it in a way that feels very aligned with my values.”

Introducing KAP to Their Clients

Natasha uses their personal experience with KAP treatment to normalize the modality for potential clients: “Sometimes I have clients who don’t ask about KAP specifically, but they will express that they’re interested in trying something different that can help them break out of patterns more than therapy.”

How Eric Fraser, LCAT Incorporates Music Therapy into a Thriving KAP Practice

Eric Fraser, MT-BC, LCAT is a licensed creative arts therapist in Germantown, New York. As one of our most experienced Ketamine-Assisted Psychotherapy (KAP) providers, he has been a Journey Clinical member since 2022. You can learn more about Eric through his recent member feature and connect with him through his website.

Eric’s Schedule

Over the past two and a half years, Eric has facilitated more KAP sessions than any other Journey Clinical psychotherapist: “I work with a caseload of about 20-30 clients, and would estimate that around 50-60% of them are active KAP clients.”

Impact on Revenue and Determining Pricing for Clients

Eric shared that integrating KAP into his practice has tripled his revenue: “Financially, it’s lifted me significantly – going into private practice is the best choice that I made in business.”

Talking to Clients about KAP

When asked about how he introduces KAP to clients, Eric shared the importance of properly communicating the experience to them: “When clients are trying to determine if you are a supportive space where they can have a psychedelic experience like this, part of it is their way of orienting to it.”

Marketing His Practice Through SEO

Eric spoke about the importance of word of mouth, and optimizing your searchability online to receive referrals: “I have a fair amount of word of mouth and I make myself searchable on Google.”

You can access the full recording here.